Product Marketing Manager: Trust & Safety, Community

Description

About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role We're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely. You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe. This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do. You Will - Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscape - Craft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions for creators, moderators, and viewers - Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics - Partner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback—ensuring marketing has a seat at the table from ideation through launch - Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools - Navigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content modera