Global Live Event Marketing Manager - Pikmin Bloom
Description
Scopely Explore (formerly known as Niantic) is looking for a Live Events Marketing Manager to lead all aspects of the physical/experiential event production for location specific events for Pikmin Bloom. Live events are at the core of Scopely Explore products and highlight our real-world social experience at its best. The ideal candidate will have a passion for crafting and producing experiences that fans remember for a lifetime, and is an extraordinarily organized collaborator who knows how to lead multiple partners to align on a common vision and deliver reliably. This role is expected to leverage AI tools and workflows to improve event planning, venue research, logistics coordination, vendor management, and post-event analysis. What you'll do - Develop detailed plans and implement live events for Pikmin Bloom. - Work closely with Marketing leads to develop ideas for live events that align with marketing objectives. - Collaborate with cross-functional teams to conceptualize and deliver exciting experiential concepts that will make a lasting positive impact on our communities, align to marketing Objectives and Key Results (OKRs), marketing campaigns, and business objectives. - Use AI tools to support venue research, event planning, workback schedules, risk tracking, vendor comparisons, and post-event reporting workflows. - Lead live event contract negotiations and support with tactical execution of agreements. - Liaise with license holders for reviews, procure approvals, and provide updates. - Create and track against detailed workback schedules, ensuring key milestones are met on time. - Manage storage and fulfillment of live event set pieces, signage, premium items, and hardware. - Maintain relationships between agencies, vendors, and partners to ensure physical set pieces are produced at high quality on time and within budget. - Oversee the branded event asset creation process from design to approval to production. - Lead efforts to create live event exclusive merchandise with IP partners and balance P&L to maximize profits. - Deliver post event reports with data-driven analysis including attendee feedback, goal attainment, and recommendations for future event improvements. - Collaborate with cross-functional team members and stakeholders to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings. - Required in-office 3 days on Tuesday, Wednesday, and Thursday. What you'll need - Proven ability to produce live event programs, both small and large consumer-facing events in the tech or gaming space. - Strong project management and organizational skills. - Excellent verbal and written communication in Japanese and English. - Passion for building communities and connecting people in meaningful ways. - Hands-on experience using AI tools to improve event planning, production workflows, logistics management, reporting, or vendor coordination. - Willingness to travel and work an aggressive schedule to support the international live events team structure. - Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice. - Experience working closely with vendors to oversee the de