Channel Marketing Manager - Memory EU
Description
Position Summary, Responsibilities, and Expectations: Business Management & Commercial Strategy - Own regional business performance for the Memory category across EMEA. - Partner with Sales leadership to develop and execute growth strategies that achieve revenue, margin, and market share objectives. - Monitor weekly and monthly business performance against forecast, targets, and KPIs. - Identify business risks and opportunities and develop action plans to close gaps. - Manage regional product lifecycle activities including launches, transitions, and end-of-life planning. Pricing & Profitability - Develop and execute pricing strategies aligned with regional business objectives. - Review and approve RFQ requests within established guidelines. - Evaluate promotional investments and return-on-investment opportunities. - Monitor pricing trends, competitive activity, and channel profitability. - Support gross margin optimization through pricing, product mix, and inventory management initiatives. Forecasting & Inventory Management - Collaborate with Planning, Supply Chain, and Sales teams to develop accurate demand forecasts. - Monitor inventory levels, weeks of supply, and allocation requirements. - Recommend inventory actions to minimize excess and aged inventory while maintaining customer service levels. - Identify inventory risks and develop mitigation plans. - Support allocation decisions during supply-constrained environments. Channel & Account Management - Partner closely with distributors, retailers, e-tailers, and system integrators across EMEA. - Develop and manage channel programs that drive sell-in and sell-through performance. - Analyze customer performance, inventory positions, and market opportunities. - Support key account reviews and quarterly business planning activities. - Recommend investments and initiatives to increase channel engagement and market penetration. Product Launch & Go-to-Market Execution - Lead regional execution of new product introductions. - Coordinate launch plans across Sales, Product Marketing, Operations, and Distribution partners. - Ensure pricing, inventory, promotions, and channel readiness are aligned for successful launches. - Monitor launch performance and adjust strategies as needed. Market Intelligence & Competitive Analysis - Conduct ongoing analysis of competitors, pricing, promotions, product positioning, and channel activity. - Track market trends and customer buying behavior. - <span lang="EN-US