thatgamecompany

Marketing Lead (Europe) Location: Remote, Europe, full-time About the role Sky: Children of the Light is one of the most-played and most-loved games in the world. This is a rare opportunity to build Sky's marketing presence across Europe from the ground up. As our first dedicated hire in the region, you'll shape how millions of new players discover and fall in love with the game. As our Marketing Lead in Europe, you'll own Sky's marketing strategy and execution across the region. You'll build and run an always-on engine across social, creators, events and paid media, lead our specialist agency partners, and make sure our biggest moments land with the audience and impact they deserve. This role is both strategic and hands-on: you'll set the direction and also roll up your sleeves to deliver it. What you'll do - Own the European marketing strategy and its execution across our priority markets, beginning with the UK and France. - Lead our specialist agency partners across social, creators and events: setting the strategic direction and brand vision, and holding them to a high delivery bar. - Own and steward the regional marketing budget, allocating across channels and markets based on performance. - Build and run an always-on social and creator presence, grounded in Sky's brand positioning and consistent across markets. - Plan and deliver marketing support for major content moments, coordinating brand, creative, social, creators, events, paid media and UA into one coherent go-to-market. - Partner closely with the global marketing team to keep Europe aligned with the wider brand while adapting to local culture and audiences. - Establish the KPIs that define traction, report on performance, and use the data to sharpen what we do next. What you'll bring - 10+ years in marketing, with deep experience in social and creator, ideally in games, entertainment or a culturally-driven consumer brand. - A strong track record building brand and community, not just driving installs, with a feel for content that earns attention rather than buys it. - Experience owning a budget and managing agencies and external partners, getting great creative work out of them. - A strong cross-functional collaborator, skilled at stakeholder and relationship management across the global team and external partners. This is critical to the role. - Exceptionally organized, able to manage multiple channels, partners and markets at once without dropping quality. - Data-driven, comfortable setting KPIs, reading performance, and using insight to decide where to invest and what to change. - Fluency with European markets and cultures, and the judgement to know what travels and what needs to be local. - Strong presentation and communication skills, with experience presenting work to senior stakeholders. - A builder's mindset: happy to be hands-on, set things up from scratch, and operate independently. Nice to have - Working knowledge of French, or another European language. - Experience with cozy, social, or community-driven games and audiences. - Familiarity with both brand and performance marketing, and how the two work together. What success looks like in Year 1 - The UK and France launched, with localised channels and agency partners live and performing. - Our major content moments supported in region with dedicated local marketing for the first time. - A clear, evidenced picture of what works, setting up a confident decision on what comes next. We look forward to meeting you! Applicants must be authorized to work for any employer in the European Region. We are unable to sponsor or take over sponsorship of an employment Visa at this time. The salary range for this position is $80,000 USD to $151,000 USD annually. This will be paid in your local currency. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area. #LI-Remote

Regional Creative Lead, NA, EMEA & LATAM Location: Remote in NA, EMEA, LATAM About the role Sky: Children of the Light is one of the most-played and most-loved games in the world, known for its art, music and emotional depth. This is a rare opportunity to shape Sky's creative presence across three regions: North America, EMEA and LATAM. Working hand in hand with our regional marketing leads, you'll shape how Sky shows up in our marketing across very different cultures, reaching millions of players. You'll be a creative director and a hands-on maker in equal measure. You'll lead creative concepts from insight through to execution, direct the work of our agency partners and internal teams, and produce work yourself across graphics, video and event assets. Above all, you'll make sure everything feels unmistakably like Sky while resonating locally in each region, holding one global brand together across three culturally distinct regions and their individual markets. What you'll do - Partner closely with regional marketing leads across EMEA, LATAM and NA to ensure creative work supports each region’s strategy and delivers against its key moments. - Lead integrated campaign concepts from insight through execution across all three regions. - Own Sky's creative direction and quality bar in-region, guiding internal teams and external agency partners and building the standards they all work from. - Translate Sky's brand positioning into a consistent creative identity that adapts to each region's culture, language and context, in partnership with global brand, global creative and regional marketing. - Produce high-quality creative yourself across graphics, short-form video, social and event assets, often using in-game footage to create work that is beautiful, effective and efficient to produce. - Shape creative concepts and briefs for creator agencies, ensuring creator work feels authentic to the talent while remaining unmistakably Sky. - Present creative work to senior leadership and articulate the thinking behind it. What you'll bring - 10+ years in creative roles spanning design, video and social-first content, with a strong, versatile portfolio and the hands-on skills to take work from concept to finished asset yourself. - Proven experience setting creative vision and raising the quality bar across internal teams and multiple agency partners, ensuring cohesive, on-brand execution. - A strong cross-functional collaborator and communicator, able to build trusted relationships and present work to senior stakeholders across global brand, global creative, regional marketing and external partners, working across time zones. This is critical to the role. - Experience creating culturally relevant work across multiple regions or markets, with a feel for what stays global and what must be local. - Experience producing creative for live events and experiential activations. - Exceptionally organized, able to manage multiple regions, partners and workstreams at once without dropping quality. - A sharp eye for brand consistency, and a feel for what performs on social and with creators, not just what looks good in isolation. Nice to have - Experience creating for games, entertainment, or culturally-driven consumer brands. - Motion design, or in-game capture and editing skills. - Experience producing creative for live events and experiential activations. - Working knowledge of a second language relevant to our regions, such as French or Spanish. What success looks like in Year 1 - A clear, consistent creative identity applied across NA, EMEA and LATAM, adapted to each region. - Agency partners and internal teams producing work to a high, on-brand standard under your direction. - A strong body of creative work that supports major moments and always-on marketing across regions, delivered efficiently and consistently. We look forward to meeting you! Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. The salary range for this position is $41,000 USD to $151,000 USD annually and will be paid in your local currency. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area. #LI-Remote

Role Overview Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives. Key Responsibilities - Ecosystem Strategy & Execution: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks. - Creator Relationship Management: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement. - UGC Campaigns & Initiatives: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats. - Insights & Content Amplification: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content. - Cross-Functional Alignment: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives. Requirements - Experience: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries. - Industry Insight & Taste: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential. - Empathy & Communication: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators. - Language: Fluent in both Mandarin and English to collaborate seamlessly across international teams. - Brand Alignment: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.

Role Overview Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management. Key Responsibilities - Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone. - Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth. - Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions. - Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting. Requirements - Experience: 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution. - Execution & Aesthetics: High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.). - Platform Expertise: Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture. - Language & Communication: Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams. - Passion for the IP: Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).

Role Overview As a key leader within the China Marketing team, you will drive and oversee integrated IP entertainment marketing (e.g., animation projects, brand crossovers) and offline experiential initiatives (e.g., conventions, pop-up stores, player gatherings) for thatgamecompany's (TGC) IPs. You will formulate strategies, integrate premium resources, and translate virtual IP universes into high-touch, immersive experiences, expanding brand reach and building long-term emotional connection with fans. Key Responsibilities - IP & Entertainment Strategy: Lead localized marketing strategies and integrated promotion campaigns for IP extension projects, including animation initiatives and cross-media collaborations, to drive sustained IP awareness. - Experiential Marketing Leadership: Oversee the end-to-end planning, spatial design coordination, and execution of offline activations, including trade shows, pop-up stores, immersive exhibitions, and player meetups. - Integrated Brand Activations: Bridge digital cultural content (such as animation) with offline event experiences to orchestrate high-impact O2O brand activation campaigns that resonate across diverse audiences. - Partner Management & Budgeting: Build and manage vendor and partner ecosystems (animation production houses, exhibition designers, execution agencies). Handle negotiations, budget allocation, quality control, and risk management. - Global & Cross-Functional Alignment: Partner closely with Global IP/Creative teams and local stakeholders to ensure all physical and entertainment touchpoints align strictly with TGC’s artistic vision and global strategy. Requirements - Experience: 5+ years of experience in IP marketing, entertainment marketing, or experiential marketing within gaming, ACG, animation/entertainment industries, or top creative agencies. Proven track record of leading viral IP activations or large-scale offline events. - Strategic Vision & Taste: Deep appreciation for animation, exhibitions, and fan culture. Possess high aesthetic sensibility and strategic capacity to turn digital IP lore into world-class physical touchpoints. - Project Leadership: Outstanding end-to-end project management, agency management, and negotiation skills. Adept at managing complex budgets, multi-vendor execution, and tight timelines. - Language & Communication: Professional fluency in both Mandarin and English to articulate strategy and collaborate seamlessly across international teams and key external stakeholders. - Brand Alignment: Passionate about gaming and art, deeply aligned with TGC’s core philosophy of emotional connection and artistic expression.

We are looking for an exceptional Senior Graphics Engineer to join our engine team and help us continue to grow the most advanced social game on earth. You’ll collaborate with fellow engine team members as well as gameplay engineers, artists and designers to bring the highest quality game experience to players on all supported devices — regardless of platform or performance tier. What you’ll do here - Develop high-performance C++ systems for our proprietary game engine, with a focus on real-time rendering, performance and scalability - Design, implement, and maintain rendering features, core engine components, tools and graphics pipelines - Profile and optimize GPU and CPU performance across a wide range of devices, with particular emphasis on mobile - Write clean, maintainable code with clear documentation and code-level comments - Contribute to team growth by mentoring others, sharing best practices, and staying up-to-date with graphics and platform trends Must haves - Expert-level C++ development skills with deep knowledge of performance tuning, multi-threading, and low-level engine systems - Have shipped large-scale 3D games across multiple platforms - Experience with game engines and art/content pipelines - Deep understanding of modern rendering pipelines and graphics APIs. We use Vulkan and Metal. - Proficiency with GPU profiling/debugging tools - At least 6 years of Game industry experience - Fluent in spoken English for professional communications Nice to have - Passion for pushing the boundaries of Android graphics, particularly with Vulkan - Familiarity with SIMD instruction sets - Something to share from shadertoy.com http://shadertoy.com We look forward to meeting you!

Remote: US and Canada Only We are looking for an exceptional Senior Graphics Engineer to join our engine team and help us continue to grow the most advanced social game on earth. You’ll collaborate with fellow engine team members as well as gameplay engineers, artists and designers to bring the highest quality game experience to players on all supported devices — regardless of platform or performance tier. What you’ll do here - Develop high-performance C++ systems for our proprietary game engine, with a focus on real-time rendering, performance and scalability. - Design, implement, and maintain rendering features, core engine components, tools and graphics pipelines. - Profile and optimize GPU and CPU performance across a wide range of devices, with particular emphasis on mobile. - Write clean, maintainable code with clear documentation and code-level comments. - Contribute to team growth by mentoring others, sharing best practices, and staying up-to-date with graphics and platform trends. Must haves - Expert-level C++ development skills with deep knowledge of performance tuning, multi-threading, and low-level engine systems. - Have shipped large-scale 3D games across multiple platforms. - Experience with game engines and art/content pipelines. - Deep understanding of modern rendering pipelines and graphics APIs. We use Vulkan and Metal. - Proficiency with GPU profiling/debugging tools. - At least 6 years of Game industry experience Nice to have - Passion for pushing the boundaries of Android graphics, particularly with Vulkan. - Familiarity with SIMD instruction sets. - Something to share from shadertoy.com http://shadertoy.com. Perks: - Paid Time Off, Holidays and Two Weeks Winter Break - Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in. - Pet Insurance for those who need it too. - Compassionate leave for employees who needs to take care of their family members - Pre-tax wellness stipend - Pre-tax work from home stipend - Access our savings plan (401K program) with company match - Mental health resources including Headspace membership and Employee Assistance Program (EAP) - Discount portal for everyday goods and services - Employee inclusive and diversity initiatives such as Grow Together - Support for personal professional development We look forward to meeting you! Applicants must be authorized to work for any employer in the U.S. Unfortunately, We are unable to sponsor or take over sponsorship of an employment Visa at this time. The salary range for this position is $150,000.00 USD to $220,000.00 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off. #LI-Remote